- How to get started with podcasting?
Telling a story creates a meaningful connection and keeps audiences wanting more. But how can you tell your story to the world? You can do it through podcasts. While this is part of the 21st-century storytelling dates back to ancient times when it comes to oral storytelling. With the advancements available today, it makes podcasting more accessible and more manageable. So how do you start your own podcast? All you need is vision and your brain. We are here to help you begin creating a podcast to send out your idea to the rest of the world. So sit back and pitch your eyes and ears on what we have available here for you.
Why Start a Podcast?
Here there are five reasons why you should start your podcast.
You will remain in power!
Every day you see new moves taking place in the digital age. There are different trends here today, and by tomorrow they have all gone.
However, this does not apply to a podcast. The form of audio blogging, known as RIP, has been around in different shapes and styles for years now.
In late 2004 with the introduction of the iPod and broadband internet, the creation of podcasting began a long journey and is here to stay.
During 2005 The New Oxford American Dictionary “Word of the Year” podcast has steadily been growing until now and still going strong.
Therefore, we can safely say that the podcast is here to stay and not leaving anytime soon.
You will get steady growth!
The statistics do not lie, and several surveys show that the podcast is rising, as seen in a 2017 study here. According to the results, on average more than 42 million people between the age of 12 and more listen to podcasts.
Taking these estimates into consideration how many people do you think is making money from podcasting today, millions are. Furthermore, considering how people listen to podcasts from using a mobile device to the PC, they listen to it anywhere at any given time.
Podcasts are popular and have reached a peak this year.
You Create a Deeper Connection with People
By podcasting, you can get up and personal with your content to help build trust with your brand. You add a deeper meaning and value, with each connection made with old and new audiences.
When you listen to a podcast, it is intimate, and you get listeners that are loyal and will listen to your entire show. Therefore, it is an ideal supplement compared to visual content created by others.
You Grow Your Audience Gradually
When you look at one of the fastest podcast growth on Apples iTunes store, you will see the blockbuster Serial with more than 5 million downloads.
Therefore, you, too, can turn your audience into a fan base. The best part is that you can turn the horde back to your portfolio, website, or channels or more engagement.
You are offering a convenient service
Consuming a podcast is easy, and that is why people love it. With the mobile world, you can reach millions of people who are commuting, at work, the home cooking dinner, jogging, and more. A fact is that people listen to podcasts on the go using their smart devices, so why not make the 69% of Americans alone part of your audience today.
Yes, but it will cost a fortune to start!
Wrong, podcasting is not expensive and free to create and listen to. You have a computer, and all you need is an audio editing software similar to Audacity you can use for free.
You do not have to be a tech person, as your smartphone is smarter than you think. Neither do you have to make a radio quality podcast as people want authenticity? So let your personality and quirks shine with your voice.
Now the biggest one of all I have nothing new to say in my podcast. Stop stressing as there are many categories in iTunes that will surely inspire you. Therefore, be yourself and give your point of view and not another person’s outlook.
How to get started with podcasting?
The first thing you will need to create your podcast is as follow:
- Get yourself a podcasting microphone
- Do some research and obtain extra podcast equipment as time progresses
- Now plug your microphone into your laptop or computer
- Get audio recording and editing software and install it
- Now you can make your podcast recording and save your audio file
- Once happy with it upload the file to a hosting site for podcasts
- Most importantly submit it to the iTunes directory
Now you wait as the following will happen for your listeners:
- Your listener will download or stream your podcast from the website you used as a hosting site (from Buzzsprout, Simplecast, to SoundCloud) or use a feed reader.
- Alternatively, they can use iTunes or another form of a player as well. The majority of listeners load the RSS feed into their podcast player to play it to their smartphone or tablets.
Do you meet the requirement to upload your podcast to iTunes?
Before uploading your content, you need to meet their requirements when it comes to artwork, content, and feed. So make an effort to stick to the conditions as the majority of mobile podcast listening happens on the iPhone using the native app available.
The best of all is that you can measure how well your podcast performs and make changes where needed using the Apple podcast. They have launched an analytics function for podcasting to see how people engage with your work.
Before getting to podcasting, you need to visualize?
Therefore, you need to create a blueprint to come up with a solid concept as follow:
- Pick your topic – thing of something you are passionate about to get your audience excited
- Decide on the podcast name – here you need to brainstorm a bit and make a list of names and deciding which one you prefer
- Choose a podcast format – here you need to determine if you want it to interview-style that takes minimal editing and free-flowing, or do you want a multi-host and panel with more than you present that makes it lively. Or do you want to go solo that is easy without constraints?
- Decide on the length of the podcast – you want to be consistent and do not want one episode to only last 15-minutes with the next one lasting 45-minutes. So for a sweet spot, make it 20-minutes at the most.
Your Equipment and Software
Choosing the right equipment and software all comes down to the type of podcasting you plan to do. The essential equipment you need is a microphone that is decent with a USB connection.
Alternatively, you can use your smartphone to record your podcast, but the sound quality is subpar. However, you can find audio apps for both the iOS and Android devices to help elevate the sound. (Spreaker or iRig Recorder)
Then you do not need to spend a fortune on software like Adobe Audition and more that costs a fortune, instead look at Audacity that you can use free.
For a crisper and clearer recording, you can invest in pop filters you attach to the microphone and not that expensive. Then invest in quality headphones that are comfortable with minimal sound leakage.
If you are interviewing a guest, we recommend wearing them to prevent their voices from coming through over the speakers. Another handy device to invest in later is a portable digital recorder for unexpected recording and helps if anything happens to your hardware.
You will have a backup available, and another vital piece of equipment is the boom arm that helps keep your hands free.
Time to make your podcast!
Now that you have everything available from your hardware, software, to the blueprint, it is time to start with your recording. Take a deep breath and do the following:
- Get your podcast setup organized in a quiet area that is free from noise and interruptions
- Plug your microphone in and if you have the pop filters attach it and place the mic in the boom arm
- Now launch the recording software and make sure you have the mic in the default input device
- Click on the record and start your first podcast episode
- Yes, you will make mistakes, but you have your editing software to rectify mistakes
- Once finished saving your podcast in MP3 format that is recommended
- Save it as a fixed bitrate that is typically 96 to 128kbps
Here are some tips to help create your first podcast
- Start with an instruction of yourself to provide context for your journey ahead with them
- If you are uncertain, listen to other podcasts with the first episode to familiarize yourself
- Yes, we know you will be nervous but do not let this get you down it gets easier
- The important thing is to be yourself and have water nearby to keep you hydrated
- Do not read from a script and embrace the mistakes you make
- Never rush it and remain still if needed as you can edit it later
Editing your Podcast
Here is where the magic happens, and with the help of the software, you can fix all the mistakes you have made. These can be from background noise seeping through, adding soft music in the background, and moments you sat quietly.
Now that the editing is done, it is time to put in your metadata information about the podcast. With these tags, your podcast will be found and cover art accessible.
After saving the podcast in the MP3 format, it will contain track data, like your episode title, who you are, and more. Complete the information and add tags in the ID3 form.
You can use apps like EasyTag for Windows as an example. Furthermore, you can add theme music to your podcast as well by doing the following:
- Do you know a friend who has some musical recording experience? You can ask them to create a theme for you.
- You can always use a freelancer as well by visiting a website like Fiverr.
- Or you can browse for music free or download tracks that are free for everyone to use. Always remember to credit the creator in the description.
Another way to add more excitement to your podcast is with intros and outros. You can do this by starting your podcast with an intro and outro to the next episode.
You can use music or a short voiceover to do this. Also, you can even include an episode number with the topic overview or a theme to hook your audience.
On the other hand, you can add chapters for your listener to navigate through the episodes easily. These are great if you have long podcasts that cover a wide range of topics.
Time to Host Your Podcast
Now that the recording, editing, and tagging are done here are some of the best places you can upload your podcast to get more attention:
The hosting site is free and offers you scalable options. Furthermore, it allows you to distribute your podcast via RSS feed. Sharing your podcast is straightforward with them to personal websites and social media platforms.
The hosting site is one of the oldest and trusts worthy with a low $5 per month price. You get unlimited bandwidth with them.
Another user-friendly host site for beginners is Podomatic that offers free hosting. You get moderate bandwidth but can pay for an upgrade.
Time to Create Buzz
Now that you have reached the end, congratulations! The last step is to start promoting it for all to find and see. You need to create a buzz on social channels or other professional networks before launching your podcast.
Start with creating a landing page on your website with a compiled mailing list. Start by posting some teasers about your content and make use of hashtags.
Once you are ready to launch, make sure, you have more than one episode available as your game plan. Create a quality cover for your podcast and if you can check some great videos on YouTube on how to get your name on the iTunes New & Noteworthy list just in case.
These are the basics when it comes to creating a podcast, and we hope it helps you with your new adventure ahead. The crucial thing is to keep your audience engaged by listening to them, commenting, and keeping up to date.
Send out social media shout outs or give a small giveaway related to the topic. By doing this, you can drive traffic to your business online, making your audience wanting more.